The iTunes Monoploy/Failure Myth debunked the idea that Apple has a stranglehold on the digital media market by demonstrating how Apple contends in a competitive market for both music players and digital downloads. The other half of the myth–that the iTunes Store is being “shunned” by users–is taken apart by showing that not only is Apple’s online strategy a success, but that there are clear reasons why Apple has maintained its lead while rivals have failed miserably: Why iTunes Works
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Contributed by: Daniel Eran, RDM
The iTunes Monoploy/Failure Myth debunked the idea that Apple has a stranglehold on the digital media market by demonstrating how Apple contends in a competitive market for both music players and digital downloads. The other half of the myth–that the iTunes Store is being “shunned” by users–is taken apart by showing that not only is Apple’s online strategy a success, but that there are clear reasons why Apple has maintained its lead while rivals have failed miserably: Why iTunes Works
Read More…
Contributed by: Daniel Eran, RDM
