Walmart is selling the iPhone 5c for $27 this Friday!

Walmart is cashing in on the holiday spirit and people’s desire for colorful tech. The iPhone 5C has not been a big seller for Apple, but retailers are doing what they can to bring customers onboard. The LA Times reports that Walmart is making some deals to move the 5C;

“The iPhone 5c has struggled to sell and Wal-Mart has been discounting it since it was released in September. Friday’s sale price won’t be as good at what Wal-Mart offered on Black Friday — $45 for an iPhone 5c with a $75 gift card thrown in — but you’ll be hard pressed to find the iPhone 5c for cheaper than $27.”

Walmart’s Friday sale includes other Apple products, as well as other electronic items, games, and clothing. The sale begins Friday at 8 a.m. local time. Sale prices are in effect through Dec. 24 or while supplies last.