Steve Jobs’ keynote address at WWDC 2006 was a little out of the ordinary. Rather than trumpeting all of the big new features coming to Mac OS 10.5 Leopard (due Spring 2007) Jobs specifically kept some of its major features “top secret.” A stark contrast to the showman Jobs who usually whips attendees into a frenzy.
Jobs justified the secrecy by saying that he didn’t want “our friends to have to start their photocopiers any sooner than they have to.” A dig against Microsoft and a reference to banners hung at last year’s WWDC conference.
Read the rest of the story on my ZDNet Blog: The Apple Core.
Steve Jobs’ keynote address at WWDC 2006 was a little out of the ordinary. Rather than trumpeting all of the big new features coming to Mac OS 10.5 Leopard (due Spring 2007) Jobs specifically kept some of its major features “top secret.” A stark contrast to the showman Jobs who usually whips attendees into a frenzy.
Jobs justified the secrecy by saying that he didn’t want “our friends to have to start their photocopiers any sooner than they have to.” A dig against Microsoft and a reference to banners hung at last year’s WWDC conference.
Read the rest of the story on my ZDNet Blog: The Apple Core.
