According to proponents of this myth, Apple’s success with the iPod is about to be crushed by an onslaught of music playing cell phones, so Apple needs to desperately come up with an iPod + cell phone combination of their own to remain relevant. They’re wrong, here’s why.
Why the Myth was Woven
This myth is based in part on “Microsoft is Invincible FUD,” which carefully warns consumers that whatever strategy Microsoft choses will be both flawless and undeniable, and that rather than examine options, it’s best just to wait around and see what Microsoft eventually delivers, and then make the best of it.
However, Microsoft has repeatedly failed in their ongoing attempts to leverage their Windows monopoly to dominate the digital music and media market. Instead, consumers have chosen to buy iPods, leaving Microsoft’s WMA strategy soundly defeated by Apple’s device and the QuickTime technologies that power it.
Now Microsoft is trying to spin a new threat to the iPod, and Microsoft’s entourage of loyal industry analysts is ready to explain how: the iPod will be buried after an all out assault from mobile phone devices that can also play music. That should happen real soon now, as the sleeping army of devices, already in widespread distribution, activate to take over the music world.
The myth is also tied to “Apple is Inconsequential FUD”, which warns users that Apple is just too small to ever matter. When interviewed about Apple, Microsoft executives are quick to dismiss the company. For example, Steve Ballmer said he has no interest in Apple’s new Intel Macs, because he preferred to only think about “real PCs,” by which he apparently meant machines that can run Windows, but don’t have anything more modern than an old legacy BIOS.
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Contributed by: Daniel Eran, RoughlyDrafted
According to proponents of this myth, Apple’s success with the iPod is about to be crushed by an onslaught of music playing cell phones, so Apple needs to desperately come up with an iPod + cell phone combination of their own to remain relevant. They’re wrong, here’s why.
Why the Myth was Woven
This myth is based in part on “Microsoft is Invincible FUD,” which carefully warns consumers that whatever strategy Microsoft choses will be both flawless and undeniable, and that rather than examine options, it’s best just to wait around and see what Microsoft eventually delivers, and then make the best of it.
However, Microsoft has repeatedly failed in their ongoing attempts to leverage their Windows monopoly to dominate the digital music and media market. Instead, consumers have chosen to buy iPods, leaving Microsoft’s WMA strategy soundly defeated by Apple’s device and the QuickTime technologies that power it.
Now Microsoft is trying to spin a new threat to the iPod, and Microsoft’s entourage of loyal industry analysts is ready to explain how: the iPod will be buried after an all out assault from mobile phone devices that can also play music. That should happen real soon now, as the sleeping army of devices, already in widespread distribution, activate to take over the music world.
The myth is also tied to “Apple is Inconsequential FUD”, which warns users that Apple is just too small to ever matter. When interviewed about Apple, Microsoft executives are quick to dismiss the company. For example, Steve Ballmer said he has no interest in Apple’s new Intel Macs, because he preferred to only think about “real PCs,” by which he apparently meant machines that can run Windows, but don’t have anything more modern than an old legacy BIOS.
Read More.
Contributed by: Daniel Eran, RoughlyDrafted
