After my piece yesterday about Jobs getting out of the Happy Meal business I heard from a source close to McDonald’s that tells a different toy story.
According to the source McDonald’s has been waiting for the 10-year exclusive movie tie-in contract with Disney to expire for years. Apparently the company felt that the original deal with Disney was too one-sided and was never going to renew it.
Read the rest of the story on my ZDNet Blog: The Apple Core.
After my piece yesterday about Jobs getting out of the Happy Meal business I heard from a source close to McDonald’s that tells a different toy story.
According to the source McDonald’s has been waiting for the 10-year exclusive movie tie-in contract with Disney to expire for years. Apparently the company felt that the original deal with Disney was too one-sided and was never going to renew it.
Read the rest of the story on my ZDNet Blog: The Apple Core.
