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The Apple Core

The Apple Core: NVIDIA to acquire PortalPlayer for US$357M

PortalPlayerIf you’ve ever scrolled deep into the Legal menu on an iPod you’ve probably seen the logo pictured at right. PortalPlayer is most popular for providing the audio chips for the Apple iPod.

portalplayer-logo.jpgPortalPlayerIf you’ve ever scrolled deep into the Legal menu on an iPod you’ve probably seen the logo pictured at right. PortalPlayer is most popular for providing the audio chips for the Apple iPod.
Until April 2006 PortalPlayer sold 90 percent of their chips to Apple for use in iPods. Apple switch suppliers in April and dropped PortalPlayer, reportedly because of product delays, causing PortalPlayer stock to drop over nine dollars in one day.
Read the rest of the story on my ZDNet Blog: The Apple Core.


portalplayer-logo.jpgPortalPlayerIf you’ve ever scrolled deep into the Legal menu on an iPod you’ve probably seen the logo pictured at right. PortalPlayer is most popular for providing the audio chips for the Apple iPod.
Until April 2006 PortalPlayer sold 90 percent of their chips to Apple for use in iPods. Apple switch suppliers in April and dropped PortalPlayer, reportedly because of product delays, causing PortalPlayer stock to drop over nine dollars in one day.
Read the rest of the story on my ZDNet Blog: The Apple Core.

By Jason O'Grady

Founded the PowerPage in 1995.