There’s a shift in Europe to a more homogeneous, centrally-managed Apple – much like it is in the U.S., but I’m not sure that it will work. Europe is a loosely associated collection of neighboring countries with starkly different cultures. The United States, on the other hand, are closely knit units with similar cultures. If Apple is planning to market its products to Europe as a single unit rather than a group of discrete societies they’re bound to have problems.
Read the rest of the story on my ZDNet Blog: The Apple Core.
There’s a shift in Europe to a more homogeneous, centrally-managed Apple – much like it is in the U.S., but I’m not sure that it will work. Europe is a loosely associated collection of neighboring countries with starkly different cultures. The United States, on the other hand, are closely knit units with similar cultures. If Apple is planning to market its products to Europe as a single unit rather than a group of discrete societies they’re bound to have problems.
Read the rest of the story on my ZDNet Blog: The Apple Core.
