The Microsoft iPod-Killer Myth already outlined why Microsoft’s overall online media strategy has tanked so far, but the Zune faces three additional strikes this winter that will prevent it from making any headway in its goal to unseat the iPod.
“Ten iPod vs. Zune Myths” took apart the spin on Zune, but there’s plenty left to examine. Here’s a look at the whimpers of jilted executives, painful marketing drivel and fan speak, the geeky in-jokes, as well as the market realities and technical problems facing everyone’s favorite iPod Killer.
Secret answers that expose a series of myths about Microsoft’s ability to own new markets, how it uses its monopoly in the PC industry, and why its monopoly position won’t be of any help in fixing the company’s broken retial consumer electronics strategies.
Dear Microsoft: I can’t help but noticing that this latest iPod killer situation is unfolding along the same lines as Origami. Rally the troops and apply these ten simple strategies to salvage the half-assed efforts you’ve already expended! Read More… Contributed by: Daniel Eran, RDM
American Technology Research analyst Shaw Wu said he has looked at the Zune documents that Toshiba filed last week with the Federal Communications Commission and is not impressed. “We are frankly underwhelmed by the much-hyped Zune device,” Wu said in a research note on Wednesday. “It appears that the Zune is essentially a repackaged Toshiba […]