When one of the largest fitness attire companies on the planet starts to look into wearables, people take notice. Under Armour has apparently shelled out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear. The company […]
Tag: tracking
This is the kind of thing that makes you wish your wireless carrier was humanoid, anthropomorphic and had a face you could punch at your leisure. Despite criticisms and public outcry, Verizon isn’t giving up on its UIDH “perma-cookie” advertising program—but the company will give subscribers a larger say in the matter. Verizon customers will […]
Some Apple Watch battery specs may have just surfaced. Per 9to5Mac, sources with knowledge of the Apple Watch’s development have stated the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets. According to sources, Apple opted to use a relatively powerful processor […]
It never hurts to buy an enormous data tracking and processing company. On Tuesday, Oracle announced that it had acquired Datalogix for an undisclosed amount of money. Datalogix, in turn, tracks purchases from no less that 110 million households (both online and offline) and provides aggregate and insight information on over US$2 trillion in consumer […]
In a quick note on Twitter, the FCC reported that 59 percent of robberies in San Francisco involved theft of a smartphone. The report also stated that in 2013, 3.1 million Americans had smartphones stolen, up 93 percent from 1.6M in 2012. In addition, only 22 percent of smartphone users installed software that can locate […]