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Rumor: Apple Store retail locations to begin reducing Vision Pro retail/demo space

Apple may be reducing/consolidating the amount of space it dedicates to the Vision Pro headset in some of its retail store locations. According to Bloomberg’s Mark Gurman, while most stores have two tables dedicated to the ‌Apple Vision Pro‌, one for display units and one for customer demos, Apple is planning to move both the […]

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Research shows Apple Vision Pro micro-LED component prices dropping

Even if you felt the Apple Vision Pro was a silly or unnecessary idea, complete with a high price tag, you can’t deny the precision engineering within it. That being said, one of the primary contributors to the device’s $3,500 price tag, two 4K 1.4-inch micro-OLED displays, has begun to come down in price. Per […]

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Rumor: Apple Vision Pro shipments decreased as US demand for the headset wanes

Sometimes demand levels off and/or there need to be easier ways to purchase an item. Per noted analyst Ming-Chi Kuo, Apple has reduced its orders for Apple Vision Pro parts and assemblies, with the cut in shipments said to indicate lower demand for Apple’s headset than previously thought. While the launch of the Apple Vision […]

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Apple posts strong shipments, and year-over-year growth as computing industry returns to pre-pandemic levels

It was a long pandemic, but Apple and the larger industry have gotten back to pre-pandemic levels, complete with substantial year-over-year growth. According to 9to5Mac, an IDC report released yesterday on global shipments for Q1 2024 showed that while Apple still doesn’t lead for volume, it did come in number one for YoY growth. IDC […]

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Estimate data surfaces as to Apple Vision Pro component costs

The estimates are in and it looks like Apple’s making a tidy profit on each Apple Vision Pro headset sold. While it’s no secret that the device starts at $3,500 for 256GB of storage, new data from research firm Omdia estimates that Apple’s cost to build a Vision Pro headset comes in at just over […]