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Elaborate MacBook fencing operation surfaces, cites Best Buy and American Express

A strange and potentially intricate fencing operation seems to have surfaced with a customer purchasing a new MacBook Pro from a Best Buy location, the computer launching the Remote Management screen upon initial boot and stating that the computer was owned by finance company American Express. Per Reddit: “Sorry if this isn’t the right group! […]

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Accessory Apple Apple Silicon Business Developer Finance Hardware M2 News photos Pictures Processors retail Retail Store Wearables wireless

Estimate data surfaces as to Apple Vision Pro component costs

The estimates are in and it looks like Apple’s making a tidy profit on each Apple Vision Pro headset sold. While it’s no secret that the device starts at $3,500 for 256GB of storage, new data from research firm Omdia estimates that Apple’s cost to build a Vision Pro headset comes in at just over […]

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Hardware HomePod iPhone News

TechInsights estimates HomePod manufacturing costs around $216 per unit, Apple aiming for lower profit margin than found on iPhone line

The guesstimates are in and it looks like Apple shells out $216 to build each HomePod unit, meaning margins from the tech giant’s first smart speaker are much slimmer than those of its flagship iPhone line. If the estimate is correct, this means Apple generates a profit margin around 38 percent with each $349 HomePod […]

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Accessory battery Cases retail

Apple apparently co-designing third-party accessory packaging for Apple Store locations

Your product’s packaging has to look pretty enough to be on an Apple Store shelf. And Apple will help you with that. A series of redesigned packages for several Mophie battery packs were recently spotted at an Apple Store in Japan. The boxes match the style used for Apple’s own products, with large images and […]

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News Wearables

First Apple Watch unboxing videos begin to surface

The very first Apple Watch unboxing videos have surfaced. An unboxing video has surfaced from French web site Metronews, showing the unpacking of a rounded rectangular box nestled inside a square outer one. The rounded box contains the 42mm Watch held on its side, with a buyer’s chosen band type already attached. The video is […]