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Actor Justin Long defects from Apple, begins endorsing Intel-based products

Back in the mid-2000’s, actor Justin Long was synonymous with Apple via the company’s “Get a Mac” commercials, wherein he playing a “Mac” and comedian John Hodgman played a “PC.” Now, Long has cast in a new Intel commercial wherein he identifies as “Justin” and extols the virtues of Intel-based PCs as opposed to Apple’s […]

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Rumor

Rumor: Apple Tablet Said to be “Shockingly Inexpensive”

If it came from the rumor mill, the really awesome parts must be true. Internet and television personality Alex Albrecht claimed to have insight on the price of Apple’s rumored tablet during the latest episode of Diggnation, which also featured actor John Hodgman from Apple’s “Get a Mac” commercials. During the course of episode 231 […]

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Opinion

Apple and Microsoft Target Smart Shoppers in Marketing Campaigns

By Rachel Hoyer Who hasn’t seen the ubiquitous Microsoft “laptop hunters” and Apple’s “get a Mac” commercials? Each ad campaign attempts to convince the audience that savvy consumers purchase their brand. Microsoft uses documentary-style commercials where they offer “real” consumers (who are actually actors) a certain amount of money to purchase a new computer. Not […]