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Apple TV News Software

Apple TV price dropped to $69, HBO Now offered exclusively for device

Not only did Apple wrangle HBO into their corner, they’re dropping the price of the Apple TV. Following Apple’s announcement that HBO Now is coming exclusively to Apple TV, company CEO Tim Cook said the price of the set top box is dropping from US$99 to US$69. The price cut was made, according to Mr. […]

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News Software

Apple, HBO in talks to bring HBO Now service to Apple TV

HBO could enter the partnership it wants with Apple. HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service when it debuts next month. HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready […]