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News Patents

Apple patent allows potential automatic skipping of commercials for radio, television devices

This could be interesting. Per the United States Patent and Trademark Office, Apple on Tuesday was granted a patent that allows users to skip unwanted audio and video broadcast segments such as commercials with on-device content like songs, podcasts or other media, possibly hinting at technology headed to the battle for the living room. Apple’s […]

Categories
retail

Apple Legal Department Asks Microsoft to Stop Airing “Laptop Hunter” Ads

In what may be considered a triumph depending on which side you’re on, Apple has apparently responded to Microsoft’s “Laptop Hunter” series of television commercials. Per Ars Technica, Microsoft Chief Operating Officer Kevin Turner was quoted as stating at the company’s Worldwide Partner Conference on Wednesday that “two weeks ago we got a call from […]

Categories
Opinion

Apple and Microsoft Target Smart Shoppers in Marketing Campaigns

By Rachel Hoyer Who hasn’t seen the ubiquitous Microsoft “laptop hunters” and Apple’s “get a Mac” commercials? Each ad campaign attempts to convince the audience that savvy consumers purchase their brand. Microsoft uses documentary-style commercials where they offer “real” consumers (who are actually actors) a certain amount of money to purchase a new computer. Not […]