The “iPhone 6c” may never come to pass.
A new industry report from Cowen and Company analyst Timothy Arcuri, revealed in a recent note to investors that he can no longer find evidence that Apple is working on such a device for 2015.
The note has Arcuri nixing the idea of the smaller handset so as not to cannibalize sales of refreshed 4.7-inch and 5.5-inch models widely expected to launch this fall.
“I think one of the reasons is because the iPhone 6 has sold so well,” Arcuri said. “And they said, ‘Look, why would we want to cannibalize? If we came out with an iPhone 6C, we would essentially cannibalize a price-reduced iPhone 6.'”
Arcuri first claimed Apple was considering a return to the 4-inch form factor last year, albeit market forces seem to have driven up the company away from this. A series of reports and rumors had the iPhone 6c as a repackaged iPhone 5s wrapped in aluminum. Those rumors have since fizzled out.
Stay tuned for additional details as they become available.
Via AppleInsider and Business Insider