With Apple’s September iPhone 15 event coming up, it’s seeming more and more likely that the M3-based Macs will probably debut in October.
In his Sunday Power On newsletter, Bloomberg’s Mark Gurman has stated that the first M3 Macs may debut at their own event in October:
“The structure of the event, I’m told, will match the iPhone 14 launch: A prerecorded video will be shown online, as well as at an event at the company’s headquarters. There’s also another launch occurring in October — likely for the first M3 Macs — but it’s unclear if that will be positioned as a formal event.”
It’s also likely that Apple may simply send out a press release to the new M3 Macs. The M2 MacBook Pro, and the M2 Mac mini models didn’t have an event, and, historically, most Intel MacBook Pro and iMac spec bumps after a new chassis debuted hit the street after a press release.
Over the last ten years, Apple had October events in 2013, 2014, 2016, 2018, 2020, and 2021. Full events in October didn’t happen in 2015, 2017, 2019, nor in 2022.
Apple’s shift from the M2 to the M3 processor is expected to occur sometime this fall. The M3 Pro, M3 Max, and M3 Ultra launches will be further down the road.
Apple tends to make the 13-inch MacBook Pro, the 13-inch MacBook Air, and the Mac mini the first models to ship in a chip generation, and they are still good candidates this time around. The M2 Mac mini was released in January 2023, so that may still wait a bit if Apple maintains a regular cadence.
Apple’s 24-inch iMac is also awaiting an upgrade, and with the M3 en route, it seems that Apple may skip over the M2 generation for the desktop. There’s also less of a chance of an M3 15-inch MacBook Air since the M2 hasn’t been around that long.
Stay tuned for additional details as they become available.
Via AppleInsider and Bloomberg