Apple may be reducing/consolidating the amount of space it dedicates to the Vision Pro headset in some of its retail store locations.
According to Bloomberg’s Mark Gurman, while most stores have two tables dedicated to the Apple Vision Pro, one for display units and one for customer demos, Apple is planning to move both the demo and display sections to a single table, using the extra space to display the new M4 Mac models.
Gurman has states that Apple is piloting the new arrangements and that the layout change may only occur in some Apple Store locations at this time.
The company’s plan to dedicate less retail space to the wearable headset comes only two weeks after The Information reported that Apple had reduced Vision Pro production and could stop making the device entirely by the end of 2024. Some factories cut production of Vision Pro components as early as May based on poor sales forecasts.
It’s currently estimated that Apple will sell fewer than 500,000 Vision Pro headsets this year, even as the device rollout has expanded to additional countries. Apple suppliers have already produced enough components to manufacture between 500,000 and 600,000 headsets, so Apple does not need additional supply.
Per noted Apple analyst Ming-Chi Kuo, Apple will expand on its Vision Pro offerings in 2025, introducing a new headset with a faster M5 chip. Apple is also developing a more affordable version of Vision Pro, but there are mixed rumors as to when it might come out.
In a recent interview, Apple CEO Tim Cook said that the Vision Pro is “not a mass-market product” because of its high price, and is instead aimed at early adopters, or “people who want to have tomorrow’s technology today.”
Stay tuned for additional details as they become available.
Via MacRumors, threads.net, and The Information