Next-gen Apple TV won’t surface at WWDC, not ready for prime time

It looks like Apple won’t be unveiling a next-gen Apple TV at WWDC this year.

In spite of copious rumors that Apple would introduce an updated set-top box, it seems as if the device isn’t ready yet. The New York Times’ Brian X. Chen writes that Apple has postponed its plans because the product is “not ready for prime time.”

The event was rumored to show off new Apple TV hardware, including an improved remote control and a tool kit for developers to use to make apps with. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.

Apple has not introduced a new version of the Apple TV since 2012, which has led to speculation as to a next generation of the device.

According to the most recent rumors, Apple is currently working on a new version of the Apple TV that will include ambitious additions like a full App Store that supports apps and games, Siri support, and an SDK for developers. It is also said to include an A8 chip, an increase in internal storage, and a touch-based remote.

There is no word on when the Apple TV might debut, but it’s possible that it could be introduced later this year alongside Apple’s rumored subscription television service. Apple was said to be targeting a WWDC launch for its TV service, but those plans were also delayed as the necessary deals are not yet in place.

Apple’s Worldwide Developers Conference kicks off next week and is said to focus on iOS 9, OS X 10.11, and the company’s new Beats-based streaming music service. The Apple Watch will also be a major focus, with Apple planning to debut native Apple Watch apps as shared by Jeff Williams last week.

Stay tuned for additional details as they become available.

Via MacRumors and The New York Times