You’ll soon be paying a bit more for your Netflix streaming package.
Netflix announced its biggest ever price increase since it launched its streaming service 12-years-ago. Its most popular streaming plan will now cost $13, the company said Tuesday.
The prices will increase between 13 percent and 18 percent, with its most popular plan jumping to $13 per month from $11 per month. Its basic plan will become $9 per month instead of $8, and its ultra-HD premium plan will rise from $14 per month to $16 per month.
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The company has raised prices 4 times previously but this is the largest rise since it launched its streaming service 12 years ago. The most recent price increase was in October 2017. It said it was making the move to in order to continue investing in high-quality content.
Netflix offered the following comment regarding the price hike:
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members.”
The price will be applied to customers in the U.S. It will begin with new customers and then be rolled-out to existing ones over the next 3 months. Customers in around 40 Latin America countries where Netflix bills in U.S. dollars will also be hit with higher prices. However, key international markets such as Mexico and Brazil will be exempted.
Stay tuned for additional details as they become available.
Via The Mac Observer and the Associated Press