The Apple TV and Apple Music apps and content you love will arrive on Windows PCs next year.
Microsoft on Wednesday announced that desktop Apple TV and Apple Music apps will be available on Windows PCs in 2023, and will be downloadable from the Microsoft Store. Early beta previews of these apps will launch on the Microsoft Store soon.
The Apple/Microsoft partnership also expands to personal media, with the Windows 11 Photos app adding iCloud integration. This will allow Windows users to browse their iCloud Photo Library inside the stock Windows Photos app.
Previously, Windows users could download a copy of their iCloud Photos using the iCloud for Windows app. This simulates a library in the file explorer. Integration into the Photos app will provide a smoother experience, closer to the experience that Apple users enjoy with iCloud Photos on the Mac. A beta of this integration is available for members of the Windows Insider program today, with a public launch coming in the next few months.
Prior to this, dedicated Apple TV and Apple Music apps have not been available for Windows PC. For Apple TV content, Windows users were advised to visit tv.apple.com, while Apple Music customers were guided to music.apple.com or asked to use iTunes for Windows.
These announcements continue the expansion of Apple’s content services to more platforms, as Apple prioritizes subscription revenue, over hardware sales. In the case of Apple TV, wider platform availability is crucial as Apple strikes wide-reaching sports deals, such as the deal to exclusively stream Major League Soccer beginning with the 2023 season. Apple TV is also expected to land NFL Sunday Ticket streaming rights.
Stay tuned for additional details as they become available.
Via 9to5Mac