IDG World Expo announced Monday that Macworld Expo 2010, which will lack Apple, will occur February 9th through the 13th as opposed to the customary slot of January 4th through the 8th, as had been previously announced.
According to AppleInsider, IDG said the revised dates are the result of feedback from the Mac community that will “give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products.”
Since Apple’s announcement that the company would be breaking away from trade shows, IDG stated that it has been soliciting feedback from the Mac community on how to keep Macworld afloat without Apple’s participation.
“As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened,” IDG chief executive Mary Dolaher said in a statement Monday.
“We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able to respond to this request from the community,” he added. “The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”
Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13.
Stay tuned for additional details as they become available and let us know what you think in the comments or forums.
IDG World Expo announced Monday that Macworld Expo 2010, which will lack Apple, will occur February 9th through the 13th as opposed to the customary slot of January 4th through the 8th, as had been previously announced.
According to AppleInsider, IDG said the revised dates are the result of feedback from the Mac community that will “give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products.”
Since Apple’s announcement that the company would be breaking away from trade shows, IDG stated that it has been soliciting feedback from the Mac community on how to keep Macworld afloat without Apple’s participation.
“As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened,” IDG chief executive Mary Dolaher said in a statement Monday.
“We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able to respond to this request from the community,” he added. “The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”
Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13.
Stay tuned for additional details as they become available and let us know what you think in the comments or forums.