This is sort of cool.
While assorted vendors are lining up and adding support for Apple Pay, JetBlue Airways has announced that it has become the first airline to use Apple Pay to purchase things in-flight starting next week.
Starting next week, passengers on select JetBlue Airways flights can use Apple Pay on their iPhone 6 and 6 Plus handsets to buy food, drinks and certain onboard amenities when the plane reaches cruising altitude. You’ll be able to upgrade to available premium seats via Apple Pay as well.
JetBlue’s flight attendants will have iPad minis outfitted with a special case that will accept both credit cards and Apple Pay. Starting next week, only intercontinental flights from JFK to Los Angeles and San Francisco will accept Apple Pay, with additional flights in March and plans for all JetBlue flights to accept the payment service in June. Like iPhone 6 and 6 Plus, the upcoming Apple Watch will also work with the system.
Apple has continued to work with third parties to expand Apple Pay’s reach, most recently having ChowNow update nearly 700 food and restaurant apps with the payment service.
While this may not be the ubiquitous move towards Apple Pay on JetBlue that you want, it could definitely be easier than fumbling for a credit card to pay for something.
Stay tuned for additional details as they become available.