Well, this is sort of awkward.
Per its Twitter account, department store giant JCPenney has officially dropped Apple Pay support from its retail stores as well as its app.
The company offered the following statement in response to a customer’s inquiry as to the change:
JCPenney made the decision to remove Apple Pay for our stores, we apologize for any inconvenience this may have caused. We will definitely forward your feedback regarding this for review.
Customers in turn seemed unimpressed with the change, citing recent security breaches and the fact that JCPenney seems to be stepping away from a form of secure payment.
The chain has so far not provided any explanation for the decision.
JCPenney first started trialling Apple Pay in 2015, with a full rollout in 2016. The company, founded in 1902, has more than 800 stores across 49 US states. Former Apple retail head Ron Johnson left Apple back in 2011 to become CEO of JCP, a role he held for just two years, the chain disappointed in the results of his reshaping of the retail stores.
Stay tuned for additional details as they become available.
Via 9to5Mac and Twitter