When in doubt, drop the price a bit.
This tactic seems to be working, according to online retailers Suning and Tmal, who’ve noted improved iPhone sales numbers in the Chinese marketplace following Apple’s price reductions on the handsets.
Suning saw sales of Apple products rise 83 percent between Jan. 11 — when it instituted iPhone price cuts — and Jan. 30. The iPhone 8 and XR were said to be the most popular models.
Tmall slashed prices on Jan. 13 and by Jan. 29 reported a 76 percent surge.
Following a quarterly results call last week, Apple CEO Tim Cook stated that the company would lower iPhone costs in some overseas markets. These were previously hiked in response to exchange rates, but the effect contributed to a year-over-year decline in December-quarter iPhone sales from $61 billion to just $52 billion.
Chinese sales and revenues fell 26.7 percent to $13.17 billion, with the iPhone taking a beating in the marketplace, especially in the face of lower-priced options from Huawei and Xiaomi, which retail for hundreds of dollars less than the iPhone. This is also in the midst of a weak Chinese economy and the effects of the U.S.-China trade war.
Apple has yet to say which other countries might benefit from price drops.
Via AppleInsider and Feng