Remember the flap last month about the upcoming unauthorized biography of Steve Jobs? Essentially Apple had all books by Wiley & Sons removed from all of the Apple retail stores after reading an advance copy of iCon Steve Jobs: The Greatest Second Act in the History of Business (US$16.47 at Amazon.com
Wired has posted an excerpt from the book on their web site. Read more for a peek and the link…
Remember the flap last month about the upcoming unauthorized biography of Steve Jobs? Essentially Apple had all books by Wiley & Sons removed from all of the Apple retail stores after reading an advance copy of iCon Steve Jobs: The Greatest Second Act in the History of Business (US$16.47 at Amazon.com
Wired has posted an excerpt from the book on their web site: Steve Jobs Buys a Washing Machine. An excerpt from the excerpt:
In a 1996 interview, Steve said, “Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s really how it works. To design something really well, you have to ‘get it.’ You have to really grok what it’s all about.” (A geek’s word, to grok is a coinage of science-fiction writer R.A. Heinlein, meaning to understand something thoroughly by having empathy with it.)
Steve went on, “It takes a passionate commitment to really thoroughly understand something…. Most people don’t take the time to do that.” He then proceeded to tell a story that both sheds light on his private life and gives some insight into the decision-making process that often turns life into a hell for people who work with him. Making the point that design isn’t just an issue for “fancy new gadgets,” he described how his whole family became involved in, of all things, the selection of a new washing machine and dryer.
Boot it over to Wired to read the rest of the excerpt.
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