In The Apple Market Share Myth, I demonstrated how overall market share numbers can be used to suggest ideas that have no basis in reality. Here, I’ll look at the slippery aspect of numbers, prove that a quality share of the market can be better than a larger market share, and then compare how the definition of a market is critically important in determining how useful market share numbers are. In particular, I’ll look at the iPod’s market share.
The Online Music and Media Rental Myth introduced the two extremes in viewpoint on intellectual property rights: the media producers who think their content is worth any price they can ask, and the peanut gallery that thinks anything in the digital medium should be free.
According to proponents of this myth, a vendor�s market share numbers speak for themselves as a critically important factor in selecting a technology product or platform. They’re wrong, here’s why.
According to proponents of this myth, the real road to obscene profits in movies, music, software, and other digital media lies with online subscription rentals, not direct sales. They’re wrong, here’s why.
Now that the MacBook Pro, MacBook and iMacs all have built-in iSights, it makes sense for Apple to revamp its display line and include the same feature. If I buy a pro desktop I’m going to want a display that will let me use Front Row and PhotoBooth, two fun features of the consumer systems […]