Along with producing its own unique software, Apple’s retail efforts are largely overlooked as a major component of the company’s recent success.
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Category: Opinion
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Strike 3: Why Zune will Bomb this Winter
The Microsoft iPod-Killer Myth already outlined why Microsoft’s overall online media strategy has tanked so far, but the Zune faces three additional strikes this winter that will prevent it from making any headway in its goal to unseat the iPod.
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Apple’s Retail Challenge
For Apple to make any progress in selling Macs, it would need to figure out how to do retail itself. To get started, Apple took a few pointers from Dell. As Steve Jobs said: “We’re coming after you, buddy!” Read More… Contributed by: Daniel Eran, RDM
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Marketing Macs in a PC World
An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.
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How CPR Saved Apple
Apple’s efforts to boost market share in the 90’s not only failed, but distracted the company away from what was the really critical problem: potential new customers had no reason to buy a Mac. Here’s how CPR from NeXT saved the company. Read More… Contributed by: Daniel Eran, RDM