AT&T to begin national rollout of 3G MicroCell device in April

After months of promotion, AT&T announced that the company will begin the formal national rollout of its 3G MicroCell service next month.

Per AppleInsider, the company announced that there would be no additional costs, other than the purchase of the 3G MicroCell device, for using the 3G MicroCell service, as minutes used through the hardware affect the account of the phone making the call. Individual or Family talk subscribers can pay US$19.99 per month to make unlimited calls through the special femtocell hardware device.

The 3G MicroCell hardware itself will retail for US$149.99, but comes with a US$100 mail in rebate for customers who select a MicroCell calling plan. In addition, customers who purchase a new line of broadband service with AT&T are also eligible for a US$50 mail-in rebate. Those who select both could receive the hardware for free.

The hardware blankets a 5,000 square foot area, about a 40 foot radius from the device, to provide voice, data and text service coverage in areas that might otherwise be a “dead zone” for cell phone reception. The hardware supports up to four users making simultaneous calls, and up to 10 on 3G standby available for incoming calls and messages.

Last September, Charlotte, North Carolina served as the first test market for the femtocell device, which provides 3.2Mbit/sec 3G service from the home. In order to support that bandwidth, the device must be connected to an appropriately fast broadband connection.

AT&T was expected to expand its 3G MicroCell service to other markets in 2009, but until this week availability was limited to Charlotte. In that test, the device was said to cost US $150 and carried no monthly fees.

In February, AT&T expanded its trial of the 3G MicroCell service to five markets, adding select counties in Georgia, South Carolina, San Diego and Las Vegas.