Wireless carrier AT&T has announced that the company will no longer throttle speeds for customers who purchase its most expensive unlimited plan, AT&T Unlimited Elite.
Previously, all three of AT&T’s “unlimited” plans featured data slowdowns when customers hit a specific limit. Now, starting the week of July 12, that will no longer be the case for AT&T’s most expensive unlimited plan.
Subscribers to the $85/month plan “will now enjoy AT&T’s high-speed data regardless of how much data they’ve used.” The carrier says that the change will take place automatically with no needed action from customers. AT&T has begun informing its Elite customers of the change via text message.
The company has also begun increasing mobile hotspot data to 40GB as well as adding 4K UHD resolution for its included HBO Max Subscription.
AT&T still offers two other unlimited plans that feature data caps. The “Unlimited Extra” plan is $75 a month and the “Unlimited Starter” plan is $65 a month. Both plans will be throttled “if the networks are busy.”
The move comes as rival companies have begun to do away with some elements of data throttling. Earlier this year, T-Mobile nixed data caps and slowdowns for customers of its most expensive plan.
Stay tuned for additional details as they become available.
Via AppleInsider