Apple working to expand Apple Pay into Prime Asian, European markets

Following up on the launch of Apple Pay in Singapore this week, Apple executive Jennifer Bailey has gone on the record stating that the company is planning a rapid expansion into every significant market it can with a focus on Europe and Asia. Apple Pay is currently available in the United States, the United Kingdom, Canada, China, Singapore and Australia. Apple has already said the mobile payments service will reach Hong Kong soon …

Bailey stated that Apple decides the next item on its Apple Pay expansion given a number of factors, although market size for Apple products tends to be a primary factor. She also stated that existing market penetration of contactless payment terminals and existing financial infrastructures also plays a factor.

Apple will also apparently be expanding loyalty card integration programs to additional retailers over time, allowing the Apple Pay Wallet app to store reward points and incentives. There are also rumors of person-to-person Apple Pay coming to iOS 10 so users can easily send money to each other and additional details about this could be announced at WWDC in a couple of weeks.

Via 9to5Mac and TechCrunch