Apple Ropes the Peacock in iTunes TV Deal; Ups Prices (Updated)

I was watching my favorite TV show last night (The Office on NBC) when I saw a banner come up across the bottom of the screen saying that you could now download it to your iPod from the iTunes Music Store. Apple has signed a deal with NBC to carry a number of their television shows on the iTMS.

NBC Universal programming now available on the iTunes Music Store spans from the 1950s to the present, including NBC’s “Law & Order,” “The Office,” “Surface,” “The Tonight Show with Jay Leno,” “Late Night with Conan O’Brien,” the USA Network’s Emmy Award-winning “Monk” and Sci-Fi Channel’s “Battlestar Galactica” as well as classic TV shows including “Alfred Hitchcock Presents,” “Dragnet,” “Adam-12” and “Knight Rider,” on the iTunes Music Store beginning today. Customers can purchase and download their favorite shows, including current shows the day after they air on TV, and watch them on their computer or iPod. The NBC Universal programs will be available in newly designated areas of the iTunes Music Store featuring the NBC Universal brands, including the NBC network, Sci-Fi Channel and the USA Network.

UPDATE:
iTMS is charging US$9.99 for hour long episodes of Late Night with Conan O’Brien and US$1.99 for under 15 minute clips. This appears to be the first deviation from the US$1.99 per TV show price point. Are song price increases inevitable at this point? Chime in in the comments below. (Thanks Digg).

I was watching my favorite TV show last night (The Office on NBC) when I saw a banner come up across the bottom of the screen saying that you could now download it to your iPod from the iTunes Music Store. Apple has signed a deal with NBC to carry a number of their television shows on the iTMS.

NBC Universal programming now available on the iTunes Music Store spans from the 1950s to the present, including NBC’s “Law & Order,” “The Office,” “Surface,” “The Tonight Show with Jay Leno,” “Late Night with Conan O’Brien,” the USA Network’s Emmy Award-winning “Monk” and Sci-Fi Channel’s “Battlestar Galactica” as well as classic TV shows including “Alfred Hitchcock Presents,” “Dragnet,” “Adam-12” and “Knight Rider,” on the iTunes Music Store beginning today. Customers can purchase and download their favorite shows, including current shows the day after they air on TV, and watch them on their computer or iPod. The NBC Universal programs will be available in newly designated areas of the iTunes Music Store featuring the NBC Universal brands, including the NBC network, Sci-Fi Channel and the USA Network.

UPDATE:
iTMS is charging US$9.99 for hour long episodes of Late Night with Conan O’Brien and US$1.99 for under 15 minute clips. This appears to be the first deviation from the US$1.99 per TV show price point. Are song price increases inevitable at this point? Chime in in the comments below. (Thanks Digg).