Apple once again posted a commanding revenue for the quarter, but also reported a continued drop in sales for the fourth consecutive quarter.
The company’s Q4 2023 report cited a revenue of $89.5 billion in revenue, down from the $90.1 billion reported in Q4 2022.
The iPhone revenue rose from $42.6 billion in Q4 2022 to $43.8 billion in Q4 2023. Revenue from iPad is at $6.43 billion, down from $7.17 billion in the year-ago quarter, while Mac revenue at $7.61 billion, is down year-on-year from $11.5 billion.
The usually dependable Services arm saw its growth continue to $22.314 billion, up from $19.18 billion for Q4 2022, and Wearables, Home, and Accessories reached $9.32 billion, down year-on-year from $9.65 billion.
Apple’s Q4 period launches included the iPhone 15 family of smartphones, the updated USB-C version of the AirPods Pro, USB-C EarPods, the Apple Watch Series 9, and the Apple Watch Ultra 2.
Apple also advised of its full-year results, with annual revenue of $383.3 billion down year-on-year from $394.3 billion.
In comments to reporters and analysts, Apple CEO Tim Cook said “Today Apple is pleased to report a September quarter revenue record for iPhone and an all-time revenue record in Services. We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup and our first carbon-neutral Apple Watch models, a major milestone in our efforts to make all Apple products carbon neutral by 2030.”
Stay tuned for additional details as they become available.
Via AppleInsider