It’s not a huge price drop, but it’s worth paying attention to.
Per AppleInsider, both Amazon and Best Buy are advertising a US$10 drop in price for the Apple TV. The latest version of Apple’s “hobby” originally came with a US$99.99 price tag when it was released last year.
The new pricing isn’t the lowest price ever for the set-top box. Last November, MacConnection ran an early Black Friday sale offering the device for just US$79.99.
The price drop does not, however, suggest an imminent release of an updated Apple TV, as it is likely too late in the holiday season for Apple to launch a new product. The last time the company released new hardware in November was the Core 2 Duo MacBook in 2006.
Though Apple declined to release a hardware update to its Apple TV this year, it did release a software update around the one-year mark. Version 4.4 of the set-top box’s software added compatibility with new iOS 5 features such as AirPlay Mirroring and Photo Stream. The update also added a Trailers app, as well as access to Wall Street Journal Live and National Hockey League content.
Stay tuned for additional details as they become available.