Offer them what they want and you might get a few new customers.
Per Macgasm, Apple is apparently sweetening the deal for MobileMe subscribers who still haven’t made the move to Mac OS X 10.6/10.7 and iCloud. As the last elements of MobileMe terminate on June 30 this year, the company is offering one of the upgrades free for the taking.
“Get your Mac ready for iCloud,” the MobileMe web page reads. “To take advantage of the great features of iCloud, your Mac must have OS X Lion installed. If you are running OS X Leopard, you will need to install Snow Leopard first and then purchase Lion from the Mac App Store.”
To ease in this transition, Apple is giving away free DVDs of Snow Leopard (a US$29 value) to MobileMe subscribers who log into their accounts and fill out the form found here. “After you have installed Snow Leopard on your Mac, run Software Update from the Apple menu to get the latest version of Snow Leopard 10.6.8,” step one of then process explains.
From here, users can pay US$29.99 for Mac OS X Lion from the Mac App Store, move their MobileMe account to iCloud and be done with it.
It generally doesn’t hurt to upgrade, so you might want to look into it, especially if there’s a freebie on the table.