Apple jumps gun on iDay, announces new, waterproof, GPS-enabled Apple Watch via Twitter

Apple may have jumped the gun on iDay thanks to Twitter in a tweet that has since been nixed.

The company announced its next-generation smartphone in a promoted tweet shared at the beginning of its annual press event on Wednesday.

The device, which is available for pre-order on Friday Sept. 16, is water resistant.

This year, Apple CEO Tim Cook began the event by recapping the 17 million subscribers to Apple Music along with 140 billion downloads from the App Store this year, up 106 percent from last year.

Among the larger announcements was the Apple Watch Series 2, a new, waterproof Apple Watch which looks similar to the first-gen Apple Watch, but is apparently 50 percent faster, has a brighter display and built-in GPS.

Apple cites the new Apple Watch as waterproof up to 50 meters. To make it waterproof, Apple changed the speaker design so after a swim, surf, or bubble bath session, it can expel any water automatically.

The Apple Watch Series 2 will be available in late October and retail for $369. The original watch is still available, but now has the faster processor and costs $269 and up.

Via CNN Money