For all its secrecy, Apple can’t help showing off a little bit.
This was seen recently when Bloomberg Businessweek got rare access inside the undisclosed locations where Apple develops its processor chips. Brad Stone, Adam Satariano and Gwen Ackerman interviewed Johny Srouji, Apple’s senior vice president for hardware technologies, over three days, and got guided tours of unmarked Apple chip facilities in Cupertino, Calif., and Herzliya, Israel.
The piece covers Apple’s processor development, which began during Steve Jobs’ time as CEO, and dives in to the sites and everything that goes into processor research and development.
“Steve came to the conclusion that the only way for Apple to really differentiate and deliver something truly unique and truly great, you have to own your own silicon,” Srouji says. “You have to control and own it.”
The tour included on-site covered, wherein, in an empty building, rows of Mac Minis sat testing prototype chips under various temperature and pressure conditions.
Cool stuff and the article’s definitely worth a read. Take a gander and let us know what you make of it in the comments.