In a move that may seem both a little odd but actually makes sense, Apple has quietly changed the way it is spelling the new iPhone 3GS, which now appears without a space all of Apple’s press materials.
According the Macworld UK, Apple’s website is still using the “iPhone 3G S” term. The general understanding is that it is officially “iPhone 3GS” from now on and that the main website will be updated shortly.
When the iPhone 3GS first launched, there was much consternation amongst the press as to the correct spelling of the new product, compounded by the logo – which places the “S” inside a small square.
Apple helped clarify matters by issuing press releases with the term “iPhone 3G S”. But just four days into the launch it has changed the spelling to iPhone 3GS, and reworked all of its press materials to mark the new change.
One that is that the revised name offers more clarity for Google, and other web search engines, helping avoid confusion between searches for the new and old model of iPhone.
On the other hand, there may be a legal reason behind the move. It may be that Apple’s legal department pointed out that 3G is a generic term, and that S is a generic term and that “3G S” would be difficult to copyright; whereas “3GS” would be more easy to protect.
Or there may be another, unknown reason. An Apple spokesman allegedly commented to media that “we just feel it looks better with the 3GS all together.”