Apple has begun a campaign through its App Store in collaboration with the Red Cross allowing users to donate to relief efforts for the fires in Australia.
The company has foregone its usual 30 percent App Store tax, and is channeling 100 percent of the proceeds to the Red Cross. Customers can donate US$5-US$200 to the charity effort using their select payment method.
You can donate via the iTunes Store link in the iTunes Store as well as a link on apple.com, as linked below.
Via The Mac Observer, the iTunes Store, and Apple.com