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Apple begins accepting donations for Kerala, India flooding victims via iTunes Store, App Store

You can now use the iTunes Store and App Store to donate to the flooding victims of Kerala, India.

The programs now feature donation banners, which allow donations in $5, $10, $25, $50, $100, and $200 increments. The full amount will be sent to Mercy Corps, an international humanitarian aid group.


Kerala is a coastal state in southern India, and has been hit unusually hard by monsoon rains. As many as 400 or more people have died, thousands are stranded, and even larger numbers are in relief camps.

The floods have been ongoing since early summer, but worsened with recent rain storms. Only recently have relief operations been able to make a real impact.

Apple regularly takes donations for natural disasters, such as wildfires in California and Hurricane Harvey. The Red Cross is its de facto charity in most circumstances.

Stay tuned for additional details as they become available.

Via AppleInsider