Apple is presently in early discussions with a number of record labels about bundling both Apple Music and Apple TV+ as part of a “super-bundle of media content” for a flat monthly rate.
While some record labels are said to be open to the idea, the report claims at least one big label has voiced concerns, adding that the industry is growing more wary about its relationship with Apple. In particular, the report claims record labels are worried that the bundle would lead to lost revenue.
Per the Financial Times, the two sides have yet to discuss a pricing formula, so it’s unclear what the bundle price would be. It’s also unclear if the bundle would extend to Apple’s other subscription-based offerings like Apple News+, Apple Arcade, AppleCare+, and iCloud storage.
Apple Music currently retails for $9.99 per month for individuals in the United States, and $4.99 per month for student accounts. Apple TV+ accounts will be priced at $4.99 per month, with a free one-year subscription available to customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac as of September 10 and later.
The total price for Apple Music, Apple TV+, Apple News+, and Apple Arcade would probably be around $30 per month, so a bundle price would probably be
The total cost of Apple Music, Apple TV+, Apple News+, and Apple Arcade rounds to $30 per month, so the bundle would presumably undercut that amount to incentivize customers to subscribe to all of the services.
Apple TV+ launches November 1.
Stay tuned for additional details as they become available.
Via MacRumors and Financial Times