The rumor mill can now take a five minute breather and go grab itself a cup of coffee.
Per Ars Technica, Apple has formally announced its upcoming media event after months of rumors and speculation. The event will take place on Tuesday, October 4 at 10am Pacific Daylight Time on Apple’s campus in Cupertino—just as the latest rumors predicted—and will be led by Apple’s new CEO Tim Cook.
Apple’s invitation graphics include four iOS app icons (Calendar, Clock, Maps, and Phone) along with the quote “Let’s talk iPhone.” Apple doesn’t usually get this specific when sending out its invitations, but apparently it’s trying a new, more direct approach this time around. (As an aside, the icon choices are quite clever. The calendar says October 4, clock says 10:00, map points to Apple’s campus, and the phone icon shows one phone call.)
No specific details have been mentioned of an iPhone 5 release and there’s also been some talk of a white iPod touch—a relatively minimal detail that reminds us that the fall event was originally about iPods.
Stay tuned for additional details as they become available.