Categories
Hardware iPhone News retail Rumor

Apple analyst Ming-Chi Kuo predicts higher demand for iPhone XR than the iPhone 8, improved supply chain to help meet the demand

Per Apple analyst Ming-Chi Kuo, demand for the iPhone XR is expected to be higher than the demand for the iPhone 8 in 2017.

In a recent note to investors, Kuo also predicted an improved supply as well as an improved supply chain starting in October, leading him to revise his predicted shipment estimates.

Apple is now expected to ship 36 to 38 million iPhone XR units in the fourth quarter of 2018, up 10 percent from an original estimate of 33 to 35 million units.


Kuo predicted that the iPhone XR will outsell the iPhone 8 given its larger display, longer battery life, dual-SIM support, and new form factor design.

With the revised XR shipment expectations, Kuo believes Apple will ship a total of 75 to 80 million iPhone units during 4Q2018 and offered the following comment:

“We expect XR shipments to beat low seasonality in 1Q19. We forecast that XR shipments in 1Q19 will decline 25-30% QoQ to 27-30mn units, and we attribute the lower XR shipment QoQ decline, compared with general consumer electronics and smartphones’ 30-40% QoQ decline, to better replacement demand and production delay. Also, XR’s shipment QoQ decline in 1Q19 will be better than the iPhone 8 series’ 45-50% in 1Q18.”

Total iPhone shipments in the first quarter of 2019 are expected to grow by 10 percent year-over-year to 55 to 60 million units thanks to the strength of the iPhone XR. Shipment allocations of XS, XR, and legacy models will be at 35 percent, 50 percent, and 15 percent respectively.

The iPhone XR will be available for pre-order at 12:01 a.m. Pacific Time on Friday, October 19, with an official launch to follow on Friday, October 26. The handset will retail for a price beginning at $749 for the entry-level model.

Stay tuned for additional details as they become available.

Via MacRumors