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Recent NPD Group Report Finds Mac Market Share up to 12% in U.S. Households

If you’ve been having the market share debate with your friends for years (if not decades), this may come as a welcome surprise. Per an article on The Loop, nearly 12% of U.S. computer-owning households now own a Mac according to the NPD Group’s second annual Household Penetration Study. The new report places the market […]

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MacBook Sales Jump 25% in June Year-Over-Year Comparison

Apple’s sales of the MacBook saw a 25% jump in the June year-over-year comparison according to NPD Group analyst Stephen Baker. The growth is attributed to Apple’s revised MacBook Pro line, which has not only changed specifications but absorbed some basic MacBooks, and fallen in price. “The Apple marketing machine is firing on all cylinders,” […]