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iOS News Software Wearables

Under Armour purchases My Fitness Pal, Endomondo to expand wearable data portfolio

When one of the largest fitness attire companies on the planet starts to look into wearables, people take notice. Under Armour has apparently shelled out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear. The company […]