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Apple announces “It’s Glowtime” media event for September 9, iPhone 16 models, other products expected to be announced

You’ve been waiting for Apple’s next-gen iPhone announcement and it’s almost here.

Apple on Monday announced plans for the “It’s Glowtime” media event, which is thought to be its annual iPhone-centric event, and will take place on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.

The event will see the unveiling of the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, and the announcement of official launch dates for iOS 18, macOS Sequoia, and Apple’s other software updates.

The upcoming iPhone models are expected to feature a customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.

Apple is also thought to be incorporating an A18 chip to all models of the upcoming handset. The entire iPhone 16 lineup is expected to be capable of supporting the Apple Intelligence features that are coming in ‌iOS 18‌. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

The standard Series 10 Apple Watch is expected to feature a thinner design with a larger display, albeit the change won’t be radical. Apple is also thought to be announcing a refresh of the Apple Watch SE and Apple Watch Ultra, complete with rumored new health features such as sleep apnea detection and blood pressure monitoring. It’s unknown as to whether Apple will have these features ready in time for this year’s launch.

Finally, Apple is expected to announce two models of its AirPods 4 wireless earbuds. The units are expected to feature support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app.

Stay tuned for additional details as they become available.

Via MacRumors and @gregjoz