Come September, Disney’s going to start definitively cracking down on password sharing for its Disney+ streaming service.
Per Disney CEO Bob Iger in a recent conference call, the company, which has shifted the timeline for cracking down on password sharing, will begin taking action in September.
Disney started rolling out a ban on password sharing in some countries in June, but it sounds like the company’s efforts will expand to the U.S. and other countries in September 2024. The move, if successful, will turn Disney+ into a growth business.
Cracking down on password sharing was successful for Netflix. Netflix stopped allowing multi-household password sharing in 2023, and saw strong subscriber growth in subsequent quarters. In April, Iger said that he admired what Netflix had done, calling the company the “gold standard in streaming.”
Disney has also announced plans to allow subscribers to pay extra to share their subscriptions with someone outside of a given household, but pricing has yet to be formally announced.
Disney+ initially launched in 2019, right around the time that Apple TV+ launched. When the service debuted, Disney was charging $6.99 per month.
Stay tuned for additional details as they become available.