If you’re an Amazon Prime Video, this should come in handy.
Amazon on Tuesday rolled out a user interface update that hopes to address a primary complaint about the service in that it’s sometimes difficult to tell what is and isn’t included with your subscription without first clicking on it.
Improvements in the content, coupled to dramatic increases in the costs of other streaming services, has made the service more relevant, but that core issue has remained.
According to Variety, Amazon is promising that the update will fix this. In the updated user experience, logos for Prime and add-on subscription services (like Max, Paramount+, Starz, MGM+ and Crunchyroll) will appear on the hero and title cards of a movie or TV show to provide a visual indicator about which service the content is available on. If a title requires additional payment, a yellow shopping bag icon will be visible.
A new “Prime” destination in the navigation bar also allows you to browse movies, TV shows, sports, and linear broadcasts within the cost of a standard Prime membership. Many of these shows still contain advertisements, and the ad load is also reportedly being increased.
The new interface also incorporates generative AI, which recommends personalized content for the user. The update began its global rollout yesterday, though the company says it will take several weeks to reach everyone.
Stay tuned for additional details as they become available.