Apple’s Vision Pro headset is expected to start shipping to overseas markets following WWDC.
Per Bloomberg, Apple began recruiting Briefing Experience Specialists in Australia and Asia, these employees being trained to demonstrate the Apple Vision Pro to potential customers.
That specific recruitment began in March, so hiring and training will have at least begun some time ago. It’s also rumored that Apple has now begun bringing overseas staff to Cupertino to train them on the demonstration and fitting of the headset.
This, in turn, could indicate where Apple is looking to expand its markets to first. Reportedly, staff have been brought to Apple Park from Australia, China, Singapore, South Korea, Japan, France, and Germany.
should the list be correct, the inclusion of China implies that Apple has possibly surmounted a trademark issue that threatened to mean if couldn’t use the name “Vision Pro” in the country.
Members of Apple’s US-based retail staff are said to have undergone similar training prior to the launch of the headset in the United States. The process takes a customer through what’s typically a 25-minute demonstration and trial in-store.
At the time of its US launch, the Apple Vision Pro retailed from $3,499, although at times it has been discounted by up to $200. International pricing seems likely to stay in line with US pricing, albeit there are currency fluctuations and some territories include tax in the published price. The unit starts with 256GB storage but can be bought with 512GB or 1TB. As with the US, optical inserts are sold separately. It’s also rumored that Apple may offer a follow-up to the Vision Pro headset in either late 2025 or early 2026.
Stay tuned for additional details as they become available.
Via AppleInsider and Bloomberg