It was a long pandemic, but Apple and the larger industry have gotten back to pre-pandemic levels, complete with substantial year-over-year growth.
According to 9to5Mac, an IDC report released yesterday on global shipments for Q1 2024 showed that while Apple still doesn’t lead for volume, it did come in number one for YoY growth.
IDC highlights that global PC shipments saw a slump for the last two years with Q1 2024 marking a return to growth.
While the average increase for all manufacturers stood at 1.5 percent year-over-year growth, Apple was able to see almost 10 times this given a 14.6 percent increase in shipments for Q1 2024 over 2023. Acer came in second for growth with 9.2 percent with Lenovo in third with 7.8 percent. Lenovo took first place for PC shipment market share with 23 percent, HP in second with 20.1 percent, and Dell in third with 15.5 percent market share. Apple currently stands at 8.1 percent market share for Q1 2024 – up 1 percent from Q1 2023. For Q1, Apple shipped 4.8 million Macs.
With inflation numbers trending down, PC shipments have begun to recover in most regions, leading to growth in the Americas as well as Europe, the Middle East, and Africa (EMEA). However, the deflationary pressures in China directly impacted the global PC market. As the largest consumer of desktop PCs, weak demand in China led to yet another quarter of declines for global desktop shipments, which already faced pressure from notebooks as the preferred form factor.
Stay tuned for additional details as they become available.