After 20 years, Apple is finally discontinuing its iPod lineup. The move comes with the company officially discontinuing the iPod touch, which will be available only “while supplies last.” As such, the “iPod” brand will be officially retired, as the iPod touch was the last iPod in Apple’s lineup.
The first iPod touch was introduced in 2007 and was an instant hit among buyers who wanted the iPhone form factor without cellular functionality. The device saw regular updates for years, but as the iPhone become more widespread, Apple’s focus shifted.
The current seventh-generation iPod touch was introduced in 2019 and features an A10 Fusion chip, 4-inch display, and is available in an array of colors.
In a press release, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, explained that the “spirit of iPod” lives on in Apple’s current lineup of products.
Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry – it also redefined how music is discovered, listened to, and shared. Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio – there’s no better way to enjoy, discover, and experience music.
The first iPod was introduced in October of 2001, with Steve Jobs famously saying that it could put “1,000 songs in your pocket.” The iPod lineup expanded (and eventually contracted) multiple times over the years with the addition of products like the iPod shuffle, iPod nano, iPod classic, and iPod touch.
If you have any fond iPod memories or stories, please let us know about them in the comments.
Via 9to5Mac